Wednesday, February 24, 2016

Conformity

I read Tim Harford's article "The Truth About Our Norm Core" today. It had this interesting passage about Solomon Asch's obedience experiment:
...It is true that most experimental subjects were somewhat swayed by the group. Fewer than a quarter of experimental subjects resolutely chose the correct line every time. (In a control group, unaffected by social pressure, errors were rare.) However, the experiment found that total conformity was scarcer than total independence. Only six out of 123 subjects conformed on all 12 occasions. More than half of the experimental subjects defied the group and gave the correct answer at least nine times out of 12. A conformity effect certainly existed but it was partial.
...Conformity was already a well-established finding by 1951, and his experiments were designed to contrast with earlier research on social norms. This previous research showed that people conformed to social pressure in situations where there was no clear correct answer — for instance, when asked to identify which of two ungrammatical sentences was the most ungrammatical. But Asch wanted to know if peer pressure would also wield influence when the crowd was unambiguously wrong. His research provided an answer: social pressure is persuasive but, for most people, the facts are more persuasive still.
 So if total conformity is a rarity, then that means the Nazis and those who supported them can't use the "Everyone was doing it" excuse. When you are in an environment of corruption, joining in is ultimately your own choice; you chose to be the three out of 12 who were swayed by the group.

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